The Complete Online Marketing Checklist
for Law Firms in 2018

What is the Value of Online Marketing?

As technology evolves, so do the channels for marketing products and services. Once a new technology is adopted by enough users, companies search for ways to market through it. Consider that print newspapers, radio, television, and the internet - all considered breakthrough technology at one time - have all become major marketing avenues for businesses globally. The amazing evolution of technology and, thus, marketing avenues has made marketing a much more diverse and complicated task for businesses.

Luckily for marketers everywhere, the World Wide Web has grown significantly and is being used by the majority of people living in the modern, urban United States. Statistics also show that people with higher levels of education and income are even more likely to use the internet. You may already know that as a law firm or lawyer, this is going to represent the majority of your clients. This makes online marketing one of the most highly effective and cost efficient ways to reach the majority of your audience.

In this guide, we'll cover the most effective ways that law firms and lawyers can use the internet and web technology to reach their potential customers. Because the internet is so widely adopted, online marketing has become the most effective and cost-efficient method of reaching new clients. Let's cover the most important actions you can take right now to have the biggest impact on your online presence.

The Most Important Factors in Online Marketing for Law Firms

Before someone can consider doing business with your firm, they must somehow find you. If they are searching for you directly, great! But you're probably not interested in online marketing to reach people who already know about you. One of the best features of marketing online is the ability to connect with people who'd otherwise never hear of your practice. So how do you make yourself "findable" to your target clientele?

There are only a handful of ways that people can you reach you online, and you can control each of them to a large degree. Let's review the ways people will find your firm online

List of Possible Online Traffic Sources

1. Organic
2. Referral
3. Social
4. Email
5. Paid
6. Direct

Understand your audience What are they looking for? What do they search